The folks at Good organized a competition to redeisgn the food label:
Peter Smith, Winners! Redesign the Food Label
The overall winner was Renée Walker, who received some help from food scientist Harold McGee. Here’s what the judges had to say about her label:
Michael Pollan, author of Food Rules, said:
Walker’s design is dramatic, intriguing and holds great promise. I liked being able to see the visual breakdown of foods, although I wonder how her design would work with more complicated products, like Lucky Charms, say, or a PowerBar. Even so, it’s a step in the right direction. What I’d like to see next is some sort of color coding for the food groups and some attempt to show the degree of processing of various foods. Eating doesn’t have to be complicated; figuring out what’s in your food shouldn’t be either.